Everyone loves a good field trip, and PR professionals are no exception. We were lucky enough to attend the “CNET: Inside the Newsroom” event during our first week, sponsored by PRSA’s Silicon Valley chapter, to get the inside scoop about the professionals behind the popular tech-media outlet.
Diving right in, the editors and reporters from CNET divulged the secrets of a successful pitch to a room full of eager PR ears. Each discussed the importance of providing relevant story angles and how critical it is to do research before pitching. According to CNET, directing the pitch to the correct person, ensuring your subject matter is aligned with that person’s beat and the inclusion of some personal flair in your e-mail are all likely to get the attention of a busy editor/reporter.
We loved this exclusive peek into the world of the media–not to mention exploring the amazing CNET office. Outings like this are one of the many reasons why #WEloveSF!
